has its roots in the , the interactive thesaurus and dictionary developed by the team at , a software company known for using visualization to facilitate communication, learning, and discovery. As the Visual Thesaurus evolved, we recognized the need for an instructional technology that would empower learners to unpack the complexity and nuances of the English language in a way that was systematic, engaging and adaptive. Our multidisciplinary team of educators, lexicographers, data scientists, and developers, united by a love of words and a good challenge, designed and built .
The best ideas come from a variety of sources, and the best solutions are arrived at by looking at problems from multiple angles. That philosophy has shaped our team - a cohesive group with varied backgrounds and skills, united by a passion for language, learning, and understanding.
Michael Freedman CEO
A co-founder of , Michael Freedman brings marketing, sales, technology, and creative skills to the company. From 1996 to 1997, Mr. Freedman served as Director of New Business Development at Razorfish. From 1991 to 1996, he worked as a writer, curriculum developer, and producer of CD-ROMs for The Princeton Review. Mr. Freedman received a B.A. in Fine Arts and Mathematics from New College of the University of South Florida.
Marc Tinkler President, CTO
Marc Tinkler, a co-founder of , oversees development and conception of the product. He is the inventor of , the , and , and holds numerous patents around our technologies. Mr. Tinkler is a winner of the prestigious for education. Mr. Tinkler previously served as Lead Technologist at Razorfish. He graduated with a degree in Architecture with a minor in Computer Science from Carnegie Mellon University.